Quality management as a tool to ensure the competitiveness of business structures in the market markets
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The monograph is devoted to the problems of quality management in modern markets of high -tech products using the example of mobile communications. The basic principles of quality management are distinguished, ensuring its institutions, as well as the relationship between the quality of the product and the competitiveness of the supplier. The main research tools of strategic management are applied to mobile markets, and highlight the most important trends in its development with examples of Russia, Ukraine, Poland. Various approaches to assessing the competitiveness of firms operating in the service sector are offered, depending on the set goals of the study.
For teachers, researchers, specialists in the field of modern management and quality management in high-tech markets, graduate students and undergraduates of economic and engineering and economic specialties
For teachers, researchers, specialists in the field of modern management and quality management in high-tech markets, graduate students and undergraduates of economic and engineering and economic specialties
Author:
Author:Shvets Yuri Yuryevich
Cover:
Cover:Soft
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-93055-421-2
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