Public relations. Risk management and crisis communications. Tutorial

The textbook is devoted to discipline, which occupies a special place in the content of the master"s program "Strategic communications in the commercial and non -profit sphere." The uniqueness of the book is that the author first puts and solves the problem of risk management and crisis communications not within the framework of economic processes and management, but in the context of public relations as a special sphere of professional activity. In methodological terms, practical tasks and cases are of particular interest, which are aimed at the formation and development of students" skills in managing risks and crisis communications in public relations.
The manual is intended, first of all, for bachelors and undergraduates of the direction of preparation "Advertising and public relations". In addition, it can be of interest to students of other areas of training, as well as for teachers, graduate students and practitioners