Public opinion management technologies. Tutorial

The methods of managing public opinion, which have been used throughout human history and are successfully used these days are considered. The mechanism of their action is disclosed, circumstances are given in which the impact on public opinion is appropriate, and the analysis of the features of the perception of various social groups is given.
For master"s students studying in the field of training 42.04.01 "Advertising and public relations" and studying the discipline "technology for managing public opinion". It will be interesting for teachers of PR and advertising disciplines and public advertising specialists and public relations, marketing, managers and businessmen, as well as all those who are interested in this topic