Public nutrition marketing
Please sign in so that we can notify you about a reply
The textbook reveals the specifics of conducting marketing activities at catering enterprises. The complex of marketing of the catering enterprise, as well as methods of marketing research, strategic analysis, planning and marketing management, are examined.
Each chapter of the textbook is accompanied by control questions, situational and test tasks that allow the most effectively to master marketing tools and put them into practice. The textbook also presents practical techniques for managing marketing, real examples and cases that contribute to the consolidation of knowledge gained and the independent development of marketing activities at catering enterprises.
It complies with the requirements of the federal state educational standards of higher education of the latest generation and the current training program for the preparation of bachelors in the areas of training 19.03.04 “Product Technology and Organization of Catering”, 38.03.02 “Management” (Marketing profile)
It can be useful and interesting to students, undergraduates, graduate students, as well as teachers of marketing disciplines and practitioners
Each chapter of the textbook is accompanied by control questions, situational and test tasks that allow the most effectively to master marketing tools and put them into practice. The textbook also presents practical techniques for managing marketing, real examples and cases that contribute to the consolidation of knowledge gained and the independent development of marketing activities at catering enterprises.
It complies with the requirements of the federal state educational standards of higher education of the latest generation and the current training program for the preparation of bachelors in the areas of training 19.03.04 “Product Technology and Organization of Catering”, 38.03.02 “Management” (Marketing profile)
It can be useful and interesting to students, undergraduates, graduate students, as well as teachers of marketing disciplines and practitioners
Author:
Author:Grigoryan Ekaterina Seyranovna
Cover:
Cover:Hard
Category:
- Category:Business & Money
Series:
Series: Higher Education. Bachelor
ISBN:
ISBN:978-5-16-015320-9
No reviews found