Psychology of sundress radio. How to make products and ideas popular
Please sign in so that we can notify you about a reply
What makes things popular?
If you said advertising, think again. People do not listen to advertising, they listen to the opinions of other people. But why are we talking about some products and ideas more than others? Why do some stories and rumors spread like a fire? And what does the content on the network do viral?
Professor of the Worthon Business School, Jona Berger devoted many years to search for answers. In this book based on his extensive research, he shares with us the scientific substantiation of the phenomenon of the mouth.
If you were always interested in why certain stories or videos become viral, you will not only find the answer, but also learn how to use the principles of creating contagious content yourself. The author offers a set of specific applied methods to come up with messages or advertising that people will be eager to share with each other.
No matter what you do, the book will help to make sure that you talk about your product or idea.
For whom this book
For entrepreneurs, bloggers, marketers, copywriters and everyone who is related to advertising and promotion of products or ideas.
Book chips
The results of the innovative study are adjacent to convincing examples from life. You will learn how the expensive steak gained popularity among more modest analogues, why the anti -drug campaigns actually only provoked an increase in drug administration and why more than 200 million viewers shared a video of a seemingly boring product - a blender
If you said advertising, think again. People do not listen to advertising, they listen to the opinions of other people. But why are we talking about some products and ideas more than others? Why do some stories and rumors spread like a fire? And what does the content on the network do viral?
Professor of the Worthon Business School, Jona Berger devoted many years to search for answers. In this book based on his extensive research, he shares with us the scientific substantiation of the phenomenon of the mouth.
If you were always interested in why certain stories or videos become viral, you will not only find the answer, but also learn how to use the principles of creating contagious content yourself. The author offers a set of specific applied methods to come up with messages or advertising that people will be eager to share with each other.
No matter what you do, the book will help to make sure that you talk about your product or idea.
For whom this book
For entrepreneurs, bloggers, marketers, copywriters and everyone who is related to advertising and promotion of products or ideas.
Book chips
The results of the innovative study are adjacent to convincing examples from life. You will learn how the expensive steak gained popularity among more modest analogues, why the anti -drug campaigns actually only provoked an increase in drug administration and why more than 200 million viewers shared a video of a seemingly boring product - a blender
Author:
Author:Berger Jona
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-00195-812-3
No reviews found