Psychology of innovation in organizations
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"Introduce innovation or die!" These are the competitive realities of modern organizations. Swift changes make the tactics of gradual changes or improvement of what already exists is not effective. "Strive for gradual improvement, while competitors invent the entire industry again - it is the same as messing around in the sand, while Rome is covered by fire.
Based on creativity studies, D. Crowley and A. Crowley offer methods of conceptualization and management of innovation in organizations. They offer a dynamic model of interactions between four creativity components - a person, a product, a process and a press - which act as a "constructive blocks" innovation. The authors offer a new view of the nature of innovative products and on the processes that generate them, on the psychological characteristics of people-none and on the environment that stimulates innovation. In addition, they pay attention to the paradoxical nature of innovation, which consists in the fact that the same factors can simultaneously stimulate them and prevent their generation. But, with proper management, organizations can effectively stimulate innovation and turn them into their competitive advantage. This book will tell you how to do it
Based on creativity studies, D. Crowley and A. Crowley offer methods of conceptualization and management of innovation in organizations. They offer a dynamic model of interactions between four creativity components - a person, a product, a process and a press - which act as a "constructive blocks" innovation. The authors offer a new view of the nature of innovative products and on the processes that generate them, on the psychological characteristics of people-none and on the environment that stimulates innovation. In addition, they pay attention to the paradoxical nature of innovation, which consists in the fact that the same factors can simultaneously stimulate them and prevent their generation. But, with proper management, organizations can effectively stimulate innovation and turn them into their competitive advantage. This book will tell you how to do it
Author:
Author:Crowley David H .
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Law & Legal
- Category:Psychology
ISBN:
ISBN:978-617-7528-69-1
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