Psychology of advertising
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The textbook reveals the problems of the psychological effectiveness of advertising, the mechanisms of the psychological impact of advertising on the consumer, the psychological aspects of decision -making and general psychological models in advertising, modern psychotechnologies of advertising activities are systematized, the issues of creativity in advertising are raised and much more.
For undergraduate students studying in the field of preparation Advertising and public relations, as well as everyone who is interested in the problems of the psychology of advertising activities
For undergraduate students studying in the field of preparation Advertising and public relations, as well as everyone who is interested in the problems of the psychology of advertising activities
Author:
Author:Izmailova Marina Alekseevna
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
ISBN:
ISBN:978-5-394-03522-7
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