Psychology in advertising
Please sign in so that we can notify you about a reply
The book presents an original approach to such an important and often discussed topic as psychology in advertising. The authors successfully combine the strict scientificity of their approach and orientation to solve practical problems. The content can be directly used to form an approach to advertising, to create advertising concepts, strategies and products, analyze the effectiveness of personal types of advertising. In this work, we have the rare case when organizational and managerial psychologists who have modern practice in advice on advertising behavior of organizations report the results of their experience to readers. There is no doubt that this book will find a lively response from those who are directly related to making decisions in the field of advertising
The book is addressed to entrepreneurs, managers and specialists of advertising services and agencies, teachers and students of relevant disciplines. And also to all those who are interested in advertising problems
The book is addressed to entrepreneurs, managers and specialists of advertising services and agencies, teachers and students of relevant disciplines. And also to all those who are interested in advertising problems
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Science & Math
Publication language:
Publication Language:Russian
Series:
Series: Psychology of consumer behavior
ISBN:
ISBN:978-617-7022-76-2
No reviews found