Product Management without errors. The guide for the creation, management and successful launch of the product Product Management Without Errors. Guide to Creating, Managing, and Successfully Launching a Product

Melissa Perry, - General Director of PRODUX LABS, a training organization for products management, in 2017 was READED ABOUT THE BEARSTIC OF Development of the product according to The Product Group. Melissa is working with companies around the world on the creation of grocery organizations and the development of grocery strategies for growth. Among her customers Spotify, Capital One, Lloyds Bank of England, Liberty Mutual, Bynder, Athenahealt, the Australian Ministry of Defense and Chewy. a product and its value, not actual indicators. Companies often fall into a trap, developing functions in accordance with the schedule, and not with the needs of customers. In the book, Melissa Perry explains how the creation of the basis for effective product management can help companies solve the real problems of customers and achieve the set businesses. Understanding how to properly interact in the framework of the structure of the company, you can create a product culture that will benefit not only business, but also customers. You will learn the main principles of management and can apply them in any organization- both large and small.
The book “Product Management without errors” will allow you to find out how:
- create a product that will benefit not Only business, but also to customers.
- create a successful product management organization.
- how to remain competitive in the modern market