Product leaders. As the best production managers in the world create teams and launch cool products
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About the book
A book on how successful teams and managers create products, how they act at different stages of company development and what strategies use when working with clients and partners.
In the modern world of developed technologies, without proper management of the product, do not get competitive advantages. It is not easy to manage people and follow all development plans, and finding a leader who will conduct a product from a concept to launch without a couple of disasters along the way, is more difficult. Why are some product leaders more successful than others?
The book presents almost 100 interviews with product leaders from around the world. For many years of experience in design and product development, the authors Richard Benfield, Martin Ericksson and Nate Waringsho collected different approaches, styles, developments and methods of successful managers. Want to know where the best product leaders come from? The authors will tell you.
The book consists of three parts:
Signs and characteristics of a successful team and its leader and ways to realize them.
The optimal approach to the leadership of the team: in a startup, a developing and large company.
Strategies and tactics of working with clients, agencies, partners and interested parties.
For whom this book
For everyone who is included in the teams creating products or leads them.
About the authors
Richard Benfield - General Director and co -founder of the Boston Fresh Tilled Soil user experience. He began his career in Multichoice, the largest African broadcasting company and an Internet provider. Then he became a co -founder of Acceleration, an international company for advertising technologies with an office in London (its current owner is an advertising giant WPP) Under the leadership of Banfield, Fresh Tilled Soil creates a digital product design and product strategy and works with more than 700 clients around the world. Richard Benfield is the author of two books-"Design-Sprint) in collaboration with K. Todd Lombardo and Trace Wex and" Leaders "Leaders" (Design Leadership).
Martin Ericksson-a professional in managing a product with more than 20 years of experience creating leading online products around the world, from small startups to world brands, such as Monster and The Financial Times. The founder of Producttank, an international platform for product workers with more than 50,000 members in a hundred and more cities. Also, the co-founder and curator of the Mind The Product, the largest world community for managing the product, blog and the annual conference in San Francisco and London. He works as a consulting director of the product with startups and large companies, helping them to recruit successful teams.
Nate Waringsho - Customer Director PluralSight. He founded the first company in 2004 and brought to a new level a medical evacuation with Paraslyde, which was later bought by Stryker Medical. Then he created BrightFace, a product development company for mobile and web applications, including Cycleface (bought by Strava) Further, he became the director of research and innovation in Tanner Labs, where he assembled the first team for the development of the product of O.C.Tanner, focused on humans. Joined Pluralsight, the largest provider of online training technologies, as a product director, and in February 2016 he became the director of user experience and controls the development, content and marketing of the product
A book on how successful teams and managers create products, how they act at different stages of company development and what strategies use when working with clients and partners.
In the modern world of developed technologies, without proper management of the product, do not get competitive advantages. It is not easy to manage people and follow all development plans, and finding a leader who will conduct a product from a concept to launch without a couple of disasters along the way, is more difficult. Why are some product leaders more successful than others?
The book presents almost 100 interviews with product leaders from around the world. For many years of experience in design and product development, the authors Richard Benfield, Martin Ericksson and Nate Waringsho collected different approaches, styles, developments and methods of successful managers. Want to know where the best product leaders come from? The authors will tell you.
The book consists of three parts:
Signs and characteristics of a successful team and its leader and ways to realize them.
The optimal approach to the leadership of the team: in a startup, a developing and large company.
Strategies and tactics of working with clients, agencies, partners and interested parties.
For whom this book
For everyone who is included in the teams creating products or leads them.
About the authors
Richard Benfield - General Director and co -founder of the Boston Fresh Tilled Soil user experience. He began his career in Multichoice, the largest African broadcasting company and an Internet provider. Then he became a co -founder of Acceleration, an international company for advertising technologies with an office in London (its current owner is an advertising giant WPP) Under the leadership of Banfield, Fresh Tilled Soil creates a digital product design and product strategy and works with more than 700 clients around the world. Richard Benfield is the author of two books-"Design-Sprint) in collaboration with K. Todd Lombardo and Trace Wex and" Leaders "Leaders" (Design Leadership).
Martin Ericksson-a professional in managing a product with more than 20 years of experience creating leading online products around the world, from small startups to world brands, such as Monster and The Financial Times. The founder of Producttank, an international platform for product workers with more than 50,000 members in a hundred and more cities. Also, the co-founder and curator of the Mind The Product, the largest world community for managing the product, blog and the annual conference in San Francisco and London. He works as a consulting director of the product with startups and large companies, helping them to recruit successful teams.
Nate Waringsho - Customer Director PluralSight. He founded the first company in 2004 and brought to a new level a medical evacuation with Paraslyde, which was later bought by Stryker Medical. Then he created BrightFace, a product development company for mobile and web applications, including Cycleface (bought by Strava) Further, he became the director of research and innovation in Tanner Labs, where he assembled the first team for the development of the product of O.C.Tanner, focused on humans. Joined Pluralsight, the largest provider of online training technologies, as a product director, and in February 2016 he became the director of user experience and controls the development, content and marketing of the product
Author:
Author:Wokingsho Nate, Ericksson Martin, Benfield Richard
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Myth. Creative
ISBN:
ISBN:978-5-00146-198-2
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