Product competitiveness management. Textbook
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The textbook contains the basics of the theory and practice of managing the competitiveness of products in current market conditions. It describes new approaches to the management of product competitiveness, taking into account the features of high -tech industries - the main driving forces of the Russian economy. Practical issues of managing the competitiveness of products are considered in order to increase the competitiveness of the organization in the context of digitalization of the economy.
meets the requirements of federal state educational standards of higher education of the latest generation.
For students of educational organizations of higher education studying in the areas of training 38.04.02 Management (master"s level) and 38.04.01 Economics (master"s level), as well as graduate students and university teachers who train personnel in these areas . It can be recommended to the managers and specialists of companies involved in the process of managing the competitiveness of the manufactured organization of products
meets the requirements of federal state educational standards of higher education of the latest generation.
For students of educational organizations of higher education studying in the areas of training 38.04.02 Management (master"s level) and 38.04.01 Economics (master"s level), as well as graduate students and university teachers who train personnel in these areas . It can be recommended to the managers and specialists of companies involved in the process of managing the competitiveness of the manufactured organization of products
Author:
Author:Tyulin Andrey Evgenievich
Cover:
Cover:Hard
Category:
- Category:Business & Money
Series:
Series: Higher Education. Magistracy
ISBN:
ISBN:978-5-16-016101-3
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