Pricing
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The textbook reveals the theoretical aspects of pricing, the methods of pricing for goods in a modern market economy are considered, and the foundations of the formation of the price strategies of the enterprise are presented. Particular attention is paid to the characteristics of the principles, factors and pricing policy, as well as to identify the specifics of price formation in various market situations. For students of undergraduate and magistrates studying in the areas of training Economics and Management, as well as marketing specialists
Author:
Author:Stroyev Vladimir Vitalievna, Kulomzina Elena Yuryevna, Magomedov Magomed Daniilovich
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Series:
Series: Traditional publications for Bakalavrov
ISBN:
ISBN:978-5-394-04413-7
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