Price advantage: how much should your product cost?
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The book “Privo Advantage”, written by three famous experts from McKinsey & Company, is practical and deep work on pricing issues. Pricing is the most sensitive of the leaders of the levers of profit on profit. Minor changes in average prices cause huge jumps in operating profit, but not many companies have an ordered, scientific approach to pricing - the way it should be.
The authors consider modern approaches to analysis and increase the effectiveness of pricing, illustrate them with examples from practice and outline the path to pricing superiority. The book offers a logical, structured approach to identifying the most valuable sources of unused price capabilities in business and is a practical guide for the leader
The authors consider modern approaches to analysis and increase the effectiveness of pricing, illustrate them with examples from practice and outline the path to pricing superiority. The book offers a logical, structured approach to identifying the most valuable sources of unused price capabilities in business and is a practical guide for the leader
Author:
Author:Zagda Craig, reginer Eric, Marne Michael V.
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Age restrictions:
Age restrictions:0+
ISBN:
ISBN:978-5-9614-6872-4
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