Practical email marketing. We increase sales using mailings

The book is devoted to the practical issues of promoting goods and services by organizing mailings by e -mail. The basics of email marketing are set out: collecting the base of subscribers, its separation into segments convenient for work, preparing and sending emails, measurement of results, testing and automation. The issues of choosing a service for mailings, deliveries of letters, email marketing strategies are considered, a set of workers tactics is given. The materials are complemented by interviews with industry experts, which help more fully and comprehensively reveal the topic of email marketing, relate to relevant trends and share valuable practical experience.

In the applications, the finished email marketing plan, a list of necessary knowledge and skills for a modern email marketer, as well as a list of references to useful tools for email marketing are given.

You will learn:
- collect and segment the base of subscribers
- make content for letters and send mailings
- analyze the results and test hypotheses
- configure automatic Sendings of mailings
- choose services for mailings
- improve the delivery of letters
- develop a strategy and apply email marketing tactics

the book is not intended for large brands that have it that has Money to hire experienced specialists. Rather, she herself as a "experienced specialist" who can afford small and medium-sized projects: online stores, online services, B2B companies, information sites. This is a "squeeze" of the author’s rich experience, having met the reader gets an idea of ​​how this industry is arranged and where you need to “dig” if you need to deepen your competencies.

In addition, the book contains 10 interviews with leading experts in the field of email marketing, which will help more fully and comprehensively reveal the topic, give an alternative look on some issues and share their practical experience.

In the applications you will find a list of what you should know and be able to email marketer, ready-made email marketing plan and links to useful tools for email marketing.

Efimov Alexey Borisovich, Internet marketer since 2011, author of the Email-practice.ru blog. The main field of specialization is email marketing, promoting goods and services using email. The author of the author has 50 implemented projects of this topic - from online stores to suppliers of services and production companies. More than 100 articles on the blog, the book "E-mail marketing for the online store", online course "E-mail turnkey marketing"