PR IT companies. Russian practice
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Being participants in one of the fastest growing segments of the economy, IT companies, like no others, need an effective PR business. However, the promotion of IT sector companies often requires the use of specific technologies that cause difficulties even among experienced PR specialists.
Until today, there was no literature on the Russian market that would systematize the Russian and world experience of PR-work in the information technology market.
The book describes the most effective tools of PR proliferation of a business working in the information technology market, and a number of examples of successful PR companies are presented.
The book is focused on a wide range of readers-from beginners and already held PR specialists to managers involved in management and development of the technological business
Until today, there was no literature on the Russian market that would systematize the Russian and world experience of PR-work in the information technology market.
The book describes the most effective tools of PR proliferation of a business working in the information technology market, and a number of examples of successful PR companies are presented.
The book is focused on a wide range of readers-from beginners and already held PR specialists to managers involved in management and development of the technological business
Author:
Author:Gurov F.
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Series:
Series: 1
ISBN:
ISBN:978-5-9614-6697-3
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