PR in the field of commerce. Textbook
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The logical sequence presents the concepts, methodological foundations and practical recommendations of creating effective communications in a commercial structure in interaction with targeted consumer audiences, representatives of public services, the financial and business community. The goals, methods, forms and specific tools for planning and implementation of the organization’s relations with the media are considered.
Attention is paid to the content of mass communications, the mass media planning process, taking into account the specifics of practical use in the field of market participation of firms and companies. A comprehensive assessment of the influence of PR tools, advertising on the results of commercial activities, taking into account the factors of the business environment, is given. Specific directions and examples of the use of public relations strategies for successful positioning of the company are given.
Designed for students of secondary vocational education institutions, as well as for economists, entrepreneurs, sociologists, psychologists, public servants and public figures, journalists and all those who seek to use PR knowledge in their professional field
Attention is paid to the content of mass communications, the mass media planning process, taking into account the specifics of practical use in the field of market participation of firms and companies. A comprehensive assessment of the influence of PR tools, advertising on the results of commercial activities, taking into account the factors of the business environment, is given. Specific directions and examples of the use of public relations strategies for successful positioning of the company are given.
Designed for students of secondary vocational education institutions, as well as for economists, entrepreneurs, sociologists, psychologists, public servants and public figures, journalists and all those who seek to use PR knowledge in their professional field
Cover:
Cover:Hard
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-9558-0614-3
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