PR in real time. Trends. Cases. rules
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Russian PR Guru Mikhail Umarov, who has a hand in ensuring that the Beeline brand becomes so famous, talks about the most important trends and rules in his new book that will help you become a leader in the market. Piara traditional techniques no longer work, press releases come directly to spam, no one needs a press conference and news of partners. Classic PR died. However, social networks and new information channels returned the profession of a PR man to the original idea of public communication: a direct conversation with the audience and quick feedback. From this book, filled with specific examples and cases, you will learn how to interact with journalists, bloggers and opinions of opinions in today"s times, how to use the ability of social networks with the mind, how to make useful analytics and measure the effectiveness of their actions
Author:
Author:Mikhail Umarov
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
ISBN:
ISBN:978-5-9614-7028-4
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