PR in Asian. Honestly about communications in Central Asia
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The East is a subtle business, and for the successful conduct of PR campaigns in countries with the eastern mentality, such as Kazakhstan and the state of Central Asia, you will have to take into account the characteristic features and traditions of this region and learn to observe the balance of personal acquaintances and the result that the client puts before you or leader.
Olesya Kolesnichenko shares examples from her 18-year practice, which, at one time, allowed her to bring one of the brands to the first place in the number of publications in the information field and improve his presentation in the media of Central Asia by five times.
The publication will be interested in practicing PR specialists who want to study and adopt the experience of colleagues, leaders of companies who will understand, for which they pay money to their PR managers, students of training areas “Marketing”, “Journalism”, “PR / Communication With the public ”, which will have to put the studied theory in practice
Olesya Kolesnichenko shares examples from her 18-year practice, which, at one time, allowed her to bring one of the brands to the first place in the number of publications in the information field and improve his presentation in the media of Central Asia by five times.
The publication will be interested in practicing PR specialists who want to study and adopt the experience of colleagues, leaders of companies who will understand, for which they pay money to their PR managers, students of training areas “Marketing”, “Journalism”, “PR / Communication With the public ”, which will have to put the studied theory in practice
Author:
Author:Kolesnichenko Olesya
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Law & Legal
- Category:Psychology
Series:
Series: Business Psychology
ISBN:
ISBN:978-5-4461-2982-9
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