PR for small business: briefly, clearly, simple. How to use media and media to reach tsars

The conquest of a new client in business is impossible without public relations and close contact with the press: you must tell about yourself "in secret to the whole world." Steve Bastin, a well -known British journalist, specialist in the field of PR and public performances, talks in detail about how a small enterprise can fit into trends, increase the target audience and establish cooperation with the media, which will present it to the broad masses.
Particular attention is assigned to prepare an effective press release and self-presentation when communicating with journalists, a mechanism for creating interesting news from a minimum of material is also shown.
addressed to entrepreneurs, PR specialists and all professionals who want to declare themselves