PR design and PR Protection
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The PR design methods and the general principles of their search are considered. A variety of strategies for conducting complex PR campaigns are presented. On specific examples, the PR Protection tools are disclosed in detail-starting from the selection of the name and theme of the design to the development of mediastategy and the organization of exhibitions. Technologies of interpersonal and group communication are considered, including through social networks. The methods of competent use in marketing of the laws of human thinking and the management of mass consciousness are shown.
complies with the requirements of the Federal State Educational Standard of Higher Education of the latest generation.
For students studying in the field of training 42.04.01 “Advertising and public relations”, as well as for teachers of PR and advertising disciplines, advertising specialists and public relations, marketers, managers and businessmen
complies with the requirements of the Federal State Educational Standard of Higher Education of the latest generation.
For students studying in the field of training 42.04.01 “Advertising and public relations”, as well as for teachers of PR and advertising disciplines, advertising specialists and public relations, marketers, managers and businessmen
Author:
Author:Egorova Ekaterina Sergeevna, Shpakovsky Vyacheslav Olegovich
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
ISBN:
ISBN:978-5-9729-0217-0
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