Platforms and ecosystems
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Harvard Business Review is a leading business magazine with a long history. The new book of the Harvard Business Review: 10 best articles collected the most useful materials of HBR experts about platforms and ecosystems. Digital platforms and ecosystems - networks uniting service suppliers and goods with millions of consumers within the framework of a single infrastructure - are displaced by traditional enterprises from the market. The popularity of platforms is growing because they allow users to reduce transaction costs and quickly gain access to services and technological solutions. The authors of this collection tell how to navigate in a variable technological landscape and extract maximum benefits from the platform economy. You will learn how to develop a business model of your own platform and maintain the competitiveness of the company on a stranger, why some platforms fail with a crack, while others capture the market, in which the power of network effects and how to develop a bilateral strategy
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Social Science & Politics
Publication language:
Publication Language:Russian
Age restrictions:
Age restrictions:0+
ISBN:
ISBN:978-5-9614-7861-7
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