Platform. The practical application of a revolutionary business model
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What is the secret to the success of Facebook, Alibaba, Uber and Amazon - these "new monopolies" business? According to the authors of the book, the secret of success is that these companies create an transic system, on the basis of which it is easier to open a new business, and it is more convenient to interact the seller and the buyer. About what principles underlie the strategy of business platforms, how these principles work and how to find a suitable niche to create a platform business will be told by the founders and heads of Applico, Alex Moazed and Nicholas Johnson. The authors are well -known developers and integrators of innovative business models. Among their customers are large companies such as Google, Disney and many others
Author:
Author:Moazed A.
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Social Science & Politics
Publication language:
Publication Language:Russian
Series:
Series: Alpina Business
ISBN:
ISBN:978-5-9614-1245-1
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