Personnel Marketing: Bachelor Textbook
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The textbook proposes a fundamentally new approach to staff marketing. Technologies for conducting marketing research in the labor market are set out. The methods for evaluating the image of the company as an employer are described. Forms of marketing organization are demonstrated in a recruiting agency. Personnel audit and personnel controlling are analyzed as part of the marketing department of labor. The problems of international marketing have been studied. For undergraduate students studying in the field of training "personnel management", specialists of the State Employment Service, recruitment agencies, companies. Grif
Author:
Author:Patlasov O.Yu.
Cover:
Cover:Hard
Category:
- Category:Arts & Photography
- Category:Business & Money
- Category:Social Science & Politics
Publication language:
Publication Language:Russian
Paper:
Paper:offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-394-04465-6
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