Permission Marketing: How to Turn a Stranger into a Friend and Convert Them into a Customer. 4th edition
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Each person seeks to waste his time reasonably. To notice a new product, to pay attention to him is, of course, a conscious act. Therefore, in order to sell the goods to the buyer in the future, you need to enlist his consent to the purchase. This can be done by involving a client in a dialogue, that is, a bilateral connection. Instead of simply interrupting the broadcast of a television show for showing your advertising or without warning to invade the buyer’s life by phone calls or letters, the marketer of the future will first try to get the consent of the buyer to participate on sale. Perhaps the buyer will allow himself to involve himself in the process out of interest in a particular product, or maybe you will simply offer the buyer some kind of reward or benefit in exchange for his consent.
The essence of the method is that the consumer can be repeatedly involved in the marketing process. Marketing in an interactive world is a cooperation where a marketer helps the consumer buy, and the consumer helps the marketer sell.
The book is focused on marketing and advertising specialists, as well as students and teachers of economic universities
The essence of the method is that the consumer can be repeatedly involved in the marketing process. Marketing in an interactive world is a cooperation where a marketer helps the consumer buy, and the consumer helps the marketer sell.
The book is focused on marketing and advertising specialists, as well as students and teachers of economic universities
Author:
Author:Годин C.
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Age restrictions:
Age restrictions:0+
ISBN:
ISBN:978-5-9614-8151-8
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