Patrick syndrome. How to create a personal brand, remaining true to yourself

Do you know that the principles of natural selection were the first to formulate not at all Charles Darwin? This was done by anyone unknown Patrick Matthew. Alas, the latter did not have enough weight in scientific circles to authoritatively present its work. Therefore, another scientist went down in history.
In order not to be in the situation of Patrick Matthew, you need to develop a personal brand. Nadezhda Kobina and Elena Starostina are aware that not every strong expert has a soul for public performances or round -the -clock records of Storis. The authors allocated 21 internal barriers and with their taking into account developed a unique system of personal brand construction. It is suitable for every person who has embarked on the path of publicity