Ovaryudation, examination and standardization. Textbook
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The textbook was prepared in accordance with the requirements of the state educational standard of higher professional education in the specialty "Marketing".
The textbook sets out the general theoretical issues of commodity studies, examination and standardization, as well as the classification, assortment, consumer properties, quality indicators, requirements for the quality of homogeneous groups of non -food products.
For students of higher educational institutions studying in the specialties" Marketing, "Commerce", "Advertising", "Management" and other economic specialties, as well as for practical workers, whose activities are related to commodity studies and examination of goods
The textbook sets out the general theoretical issues of commodity studies, examination and standardization, as well as the classification, assortment, consumer properties, quality indicators, requirements for the quality of homogeneous groups of non -food products.
For students of higher educational institutions studying in the specialties" Marketing, "Commerce", "Advertising", "Management" and other economic specialties, as well as for practical workers, whose activities are related to commodity studies and examination of goods
Author:
Author:Lyashko A.A. , Khodykin A.P., Voloshko N.I. et al.
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:offset
ISBN:
ISBN:978-5-394-04388-8
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