Outstanding retail. How to attract and keep buyers in the era of digital destruction

I strongly recommend reading to everyone who manages stores. - Seth Godin, author of the bestseller

Physical retail did not die. The boring retail died! The book of Steve Dennis provides thinking retail merchants of 8 most important strategies for creating powerful purchasing experience.

Despite the clickbeat-zagolovs predicting retail apocalypse, many physical retail brands rejoice in a significant increase in sales and profits. In his book, the leading theorist of the industry Steve Dennis claims that retail merchants can no longer use old methods to stimulate sales, since now buyers live online and constantly have a rich selection of options and information on hand.

Dennis represents 8 component success for far -sighted store owners who are ready to rethink the concept of consumer experience in the era of digital destruction. The book is saturated with vivid stories of the largest success in modern retail and shows retailers, as well as those who work in related sectors, including production, marketing and high-tech, which is required to create a stir around shopping in a store. It will become a roadmap that will help create an impressive retail experience that prompts customers to return to you again and again