Organization and implementation of economic and marketing activities. Textbook
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The issues of organizing and conducting economic and marketing activities, the organization of business processes using marketing research tools, the implementation of a set of marketing communications for promoting goods, competent organization and business process management, increasing the competitiveness of enterprises based on a comprehensive analysis of their activities, choosing effective forms of positioning And the presentations of products at exhibitions, forums in order to attract consumers and the formation of the necessary general cultural and professional competencies among specialists.
corresponds to the Federal State Educational Standard of the Last generation.
For students of secondary vocational education studying in the specialty "Commerce (in industries)"
corresponds to the Federal State Educational Standard of the Last generation.
For students of secondary vocational education studying in the specialty "Commerce (in industries)"
Author:
Author:Шпилькина Татьяна Анатольевна
Cover:
Cover:Hard
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-406-11062-1
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