Organization and conduct of advertising measures through BTL communications
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The training manual gives practical recommendations for organizing advertising measures through BTL communications. These are events such as tastings that are held directly in trading halls, gifts for the purchase, presentations of goods and services in the interests of increasing the effect of an advertising or PR campaign in general.
For students of higher educational institutions, as well as a wide range of readers
For students of higher educational institutions, as well as a wide range of readers
Author:
Author:Kirilchuk Irina Vladimirovna, Chugunova Natalya Mikhailovna, Shpakovsky Vyacheslava Olegovich
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
ISBN:
ISBN:978-5-394-03520-3
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