Online. How to manage people"s behavior so that they make shopping online
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How to turn visitors to the site into buyers, and random Internet surifers into registered users? The competent use of behavioral psychology significantly increases the effectiveness of the site, application or online campaigns. Psychologist and web designer Zhoris Grohen and Guru"s beliefs Bas Wüters explain in detail which techniques work and which are not and why.
The book contains concrete and easily applicable recommendations that are based on forty-year practical experience with the online audience and knowledge of the most famous modern bichevorist scientists, such as VOGG, Chaldini and Caneman. This is the most complete practical guide to design the path of online clients to the goal you have set, supported by many real examples and illustrations of what needs to be done and what should not be done.
"Necessarily to read to everyone who is engaged in conviction on the network."
Robert Chaldini
Awards: winner of the PIM Prize "Textbook of the Year on Marketing" (2020), nominated for the book of the year in management (2021)
The jury of this prestigious Dutch marketing award wrote in its report: "Online the influence stands out by the fact that it very practically applies proven theories from behavioral psychology in the field of digital marketing." In addition to the fact that this is the best textbook of the year, the jury also considered it mandatory for any Internet marketer who wants to become professional in his work.
The book contains concrete and easily applicable recommendations that are based on forty-year practical experience with the online audience and knowledge of the most famous modern bichevorist scientists, such as VOGG, Chaldini and Caneman. This is the most complete practical guide to design the path of online clients to the goal you have set, supported by many real examples and illustrations of what needs to be done and what should not be done.
"Necessarily to read to everyone who is engaged in conviction on the network."
Robert Chaldini
Awards: winner of the PIM Prize "Textbook of the Year on Marketing" (2020), nominated for the book of the year in management (2021)
The jury of this prestigious Dutch marketing award wrote in its report: "Online the influence stands out by the fact that it very practically applies proven theories from behavioral psychology in the field of digital marketing." In addition to the fact that this is the best textbook of the year, the jury also considered it mandatory for any Internet marketer who wants to become professional in his work.
Author:
Author:Wüters Bas
Cover:
Cover:Hard
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-905641-80-0
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