Nutella. How to create a beloved brand
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The book traces the story of the beloved delicacy of millions from the Second World War to the first page on Facebook. You will find out what five pillars of business philosophy is Ferrero, who is part of the united nation of the sweet tooth, why Napoleon was the real "father" Nutella and what has made Nutella a legend that has been able to remain an ultra-wrappular product for 50 years.
The story of the brand who won the love of millions.
Italian experience in creating a successful brand. From a small bakery in a provincial city, the Ferrero family built an international company leading in the market. The popularity of Nutella has never decline. The constant improvement of marketing, a packaging thought out to the smallest detail and effective communication provided companies for long -term growth even in the most difficult economic crises. You will learn how to breathe a new life into a product, achieve a stable increase in demand and make a legend from the brand.
Here is a secret recipe for success Nutella!
You will learn how to create:
- quality product
- Cabbageing nemit and design
- Image of a beloved belt
- a community of loyal buyers
"Padovani disassembles the brand in detail, focusing on the most significant elements of success. The story of a creative approach to the product and talented advancement, which conquered the love of consumers and hold it for more than 50 years.
Pavel Gitelman, Director General of Digital Agency R: Ta
The story of the brand who won the love of millions.
Italian experience in creating a successful brand. From a small bakery in a provincial city, the Ferrero family built an international company leading in the market. The popularity of Nutella has never decline. The constant improvement of marketing, a packaging thought out to the smallest detail and effective communication provided companies for long -term growth even in the most difficult economic crises. You will learn how to breathe a new life into a product, achieve a stable increase in demand and make a legend from the brand.
Here is a secret recipe for success Nutella!
You will learn how to create:
- quality product
- Cabbageing nemit and design
- Image of a beloved belt
- a community of loyal buyers
"Padovani disassembles the brand in detail, focusing on the most significant elements of success. The story of a creative approach to the product and talented advancement, which conquered the love of consumers and hold it for more than 50 years.
Pavel Gitelman, Director General of Digital Agency R: Ta
Author:
Author:Gigi Padovani
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:newspaper
Series:
Series: Top Business Awards
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-699-91963-5
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