New power. What forces control the world, and how to make them work for us

Today we have the opportunity to make films or money, acquire friends or professional connections, build communities or political movements, give people hope, promote violence - and all this on such a scale and with the potential of influence that it was difficult to imagine a few years ago. What Trump"s book wins the election about, Airbnb costs more than Hilton, and any company can destroy the angry tweet of the offended client, which thousands of users distribute lightning speed. An explanation of everything is a new government. Throughout almost the entire history of mankind, those who were “upstairs” were powerful: rulers, church hierarchs, nobility or large corporations. Now people can unite and self -organize online, without looking at geographical boundaries. And with an unprecedented speed, influence many events. Why the book is worthy of reading • The authors explain the success of many sensational phenomena: how Igil managed to recruit young girls from Europe, how one hashtag helped the court against Harvey Weinstein, why TED, Facebook and Uber soared. • The authors talk about how the new government changes society, politics, mass culture, business and charity. • The book of Jeremy Haymans and Henry Timms not only changes his view of modern life, but teaches to use the principles of new power to his benefit. Who is the authors of Jeremy Hamys - the co -founder and general director of Purpose, a charitable corporation that specializes in the construction and support of public movements around the world. Laureate of the Ford Ford Prize Dreamer, one of the most creative business figures according to Fast Company magazine. Henry Timms - President of 92nd Street Y, a cultural center creating programs that encourage people to involve people in social activities. The co -founder of #givingtaesday, the global philanthropic movement, in which the inhabitants of almost one hundred countries participate, who gathered hundreds of millions of dollars for good purposes. Reviews of Jeremy Haymans and Henry Timms not just changing his eyes on modern life. With its help, you yourself can launch the processes of changes using the mechanisms of the new government described by the authors. Because the new government is you and I, included in the collective action, which becomes possible thanks to digital technologies. Maria Chertok, Director of the Filanthropy Foundation “Kaf” If you want to understand how the world is changing and how to succeed in it, this book is for you. Richard Branson, founder of Virgin Group