Neuromarketing: Visualization of emotions
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How to lure the buyer to the store, but not just lure, but seduce for the purchase? In the era of the saturated and therefore prudent consumer, this problem is more relevant than ever. To the question: What do you want? The client now most often says: Save! But is the seller awaits such an answer?
The latest brain studies showed that the behavior of a person is not leaded by reason, but emotions. Based on the results of these studies and classical marketing data, such a science as neuromarketing was born. Knowing the biochemistry of the emotional reactions of customers, sellers can effectively affect all five human senses, using positive stimuli in the form of smells, music, color, and calculation of goods.
The book is designed for entrepreneurs in the field of retail, whose goal is to improve sales strategy
The latest brain studies showed that the behavior of a person is not leaded by reason, but emotions. Based on the results of these studies and classical marketing data, such a science as neuromarketing was born. Knowing the biochemistry of the emotional reactions of customers, sellers can effectively affect all five human senses, using positive stimuli in the form of smells, music, color, and calculation of goods.
The book is designed for entrepreneurs in the field of retail, whose goal is to improve sales strategy
Author:
Author:Arndt Trindl
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Age restrictions:
Age restrictions:0+
ISBN:
ISBN:978-5-907274-12-9
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