Neurodesign. Key to the consciousness of buyers
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Perhaps the main thing that the Internet taught us is the love of mankind for the pictures. The person is led by intuition. Attention and emotions are more expensive than time and money, these are the most valuable resources. And the visual range -100% of the impulse attention of your audience. No picture - no sales. Today, a business of any scale generates a huge amount of visual media content, including printing, websites, presentations, videos and posts on social networks. In the near future, access to automated technologies for analytics and attention management will receive an increasing number of entrepreneurs and managers. The most cooler companies, such as Procter & Gamble, Coca-Cola, Tesla and Google, are already used by neuroscientific research and theories to optimize digital and analogue content. “Neurodesign” opens the door to the new world of neuromarketing counseling, describes research from the advanced areas of neuroesthetics, which will allow the reader to increase the involvement of visitors on websites and increase profits.
Darren Bridr"s visionary book is written in human language, but without simplifications. With prooflinks for research on each thesis ("notes" after each chapter) The application provides 61 basic principle - neurosaway to the selling design of today"s and tomorrow.
About the author: Darren Brider advises designers and marketers on the use and analysis of data affecting the consciousness and motivation of consumers. He is a real pioneer of the consumer neurobiology industry. First, he helped to bring two companies from the neuroindustry sphere, and then worked in the world"s largest agency "Neurofocus" (now included in the company "Nielsen") as a second employee outside the United States. Currently leads the company "Neurostrata"
Darren Bridr"s visionary book is written in human language, but without simplifications. With prooflinks for research on each thesis ("notes" after each chapter) The application provides 61 basic principle - neurosaway to the selling design of today"s and tomorrow.
About the author: Darren Brider advises designers and marketers on the use and analysis of data affecting the consciousness and motivation of consumers. He is a real pioneer of the consumer neurobiology industry. First, he helped to bring two companies from the neuroindustry sphere, and then worked in the world"s largest agency "Neurofocus" (now included in the company "Nielsen") as a second employee outside the United States. Currently leads the company "Neurostrata"
Author:
Author:Brider Darren
Cover:
Cover:Hard
Category:
- Category:Business & Money
Series:
Series: Versh of Success
ISBN:
ISBN:978-5-22-31147-9
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