Neurobiology of change: why does our brain resist everything new and how to configure it for success

How to use the power of your brain to adapt to any changes

in vain attempts to make changes annually to us billions of dollars of useless costs. People are biologically programmed to resist the innovations: this is the key to our survival and at the same time a barrier on the way to realizing their potential. The book "Neurobiology of Changes" helps us to understand human nature and why our efforts are crash despite the best intentions. It analyzes the latest discoveries in the field of brain science and offers a new model for introducing changes that has much more chances for success.

The book gives many examples from real life and opinions of recognized theorists and practitioners, reports new ideas to understand why our attempts to change something in our lives are often doomed to failure, and, most importantly, as we are Still succeed. - Barry Posner, writer

Mastride for managers of enterprises and personnel specialists. In our constantly changing world, it is extremely important to find such leadership strategies that are really able to influence the process of change. Dr. Andreatta offers a fresh look at the origin of internal resistance to the innovations characteristic of people, and shows how to overcome it. It is impossible to tear yourself away. - Erin Erl, Vice President of Harvesting Linkedin

About the author
Dr. Britt Andreatta is recognized around the world as a consultant who offers neurobiology to solve many modern problems. Based on their 25-year unique experience in the areas of leadership, psychology and education, helps people and organizations reveal their potential