More than great ones. Nine strategies that will help to achieve prosperity
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The latest book from the Big Three Experts - BCG strategic consultants reveals the secrets of the successful adaptation of leading companies in the world to the pandemic and other modern challenges.
This is the first book on business strategy created from the moment of the spread of the Covid-19 and translated into Russian. It was based on more than 100 interviews with senior managers and dozens of practical examples from companies such as Natura, Siemens, Adobe, John Deere, Microsoft, Nike, and many others, as well as an extensive BCG database, on the basis of which companies are consulted around the world on strategy and development.
The book for the first time present the latest strategies developed by BCG, which today allow the most successful companies in the world to conquer hearts of consumers, attract and involve the best workers, improve the lives of entire communities, support and save our planet, while Not forgetting either growth or profit.
"Russian companies are looking for new approaches to development and are trying to determine their place in the new reality. Nine strategies offered by the authors respond to these challenges and can be useful to both large and small businesses - from a novice startup to a large corporation, ”said Alexander Shokhin, President of the RSPP in his review of the book
This is the first book on business strategy created from the moment of the spread of the Covid-19 and translated into Russian. It was based on more than 100 interviews with senior managers and dozens of practical examples from companies such as Natura, Siemens, Adobe, John Deere, Microsoft, Nike, and many others, as well as an extensive BCG database, on the basis of which companies are consulted around the world on strategy and development.
The book for the first time present the latest strategies developed by BCG, which today allow the most successful companies in the world to conquer hearts of consumers, attract and involve the best workers, improve the lives of entire communities, support and save our planet, while Not forgetting either growth or profit.
"Russian companies are looking for new approaches to development and are trying to determine their place in the new reality. Nine strategies offered by the authors respond to these challenges and can be useful to both large and small businesses - from a novice startup to a large corporation, ”said Alexander Shokhin, President of the RSPP in his review of the book
Author:
Author:Bhattacharya Arindam
Cover:
Cover:Hard
Category:
- Category:Business & Money
Series:
Series: Business XXI Century
ISBN:
ISBN:978-5-09-081150-7
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