Modern media holding. Forms of existence and problems of institutionalization
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This publication is a collective study of the state and functioning of large media associations in order to identify the laws and the features of their creation, strategic management, solving everyday practical problems, and studying useful advanced experience. The monograph considers the issue of the historical, sociological, philosophical and marketing position of media holding as a systemic phenomenon, its role in modern globalization processes, as well as immanent features as national media education
Author:
Author:Misonzhnikov Boris Yakovlevich, Blokhin I.N., Melnik Galina Sergeevna
Cover:
Cover:Hard
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-9765-3321-9
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