Modern marketing
Please sign in so that we can notify you about a reply
The monograph discusses modern approaches to organizing marketing at enterprises of various types and forms of ownership. The prerequisites and conditions of the occurrence and development of marketing are shown. Modern marketing concepts are analyzed. Based on the analysis of the activities of domestic enterprises, in market conditions, approaches to organizing marketing research, choosing target markets and their segmentation, the formation of commodity, price, communicative and distribution policy are set out.
For students and teachers of higher educational institutions, students of the continuing education system, managers and specialists of enterprises
For students and teachers of higher educational institutions, students of the continuing education system, managers and specialists of enterprises
Author:
Author:Gornstein Mikhail Yudkovich
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
ISBN:
ISBN:978-5-394-04673-5
No reviews found