Modern copywriting. How to create texts for literature, cinema, advertising, media, business communications
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This book is devoted to the consideration of the process of creating texts of different types. It analyzes both general and specific requirements for copywriters. The theoretical understanding of the main issues of copywriting is accompanied by an abundance of specific tips and examples from the experience of well -known copywriters, which turns it into a practical manual - into a desktop -reference book of a modern copywriter.
The book will be interesting and useful to both beginners and experienced copywriters, as well as university students and teachers, which study the creation of the text of various types
The book will be interesting and useful to both beginners and experienced copywriters, as well as university students and teachers, which study the creation of the text of various types
Author:
Author:Nazaykin Alexander
Cover:
Cover:Soft
Category:
- Category:Business & Money
Series:
Series: Children's Developing Literature
ISBN:
ISBN:978-5-91359-459-4
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