Modeling the marketing system of an innovative organization. Monograph
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The monograph examines the evolution and dynamics of the models of the innovative process to create values by organizations and determines the development vector of marketing in it, the model of the marketing system of the innovative product of industrial enterprises based on integration and cluster approach is built and the methodology for evaluating its functioning is developed. Based on the results of testing the model, the mechanisms of its transformation are determined and recommendations for use are proposed.
The monograph is intended for scientists, managers, specialists and may be useful to teachers, graduate students, doctoral students and students of higher educational institutions
The monograph is intended for scientists, managers, specialists and may be useful to teachers, graduate students, doctoral students and students of higher educational institutions
Author:
Author:Iskanderova Tatyana Andreevna, Novokupova, Novokupova Irina Nikolaevna
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Management
ISBN:
ISBN:978-5-6040214-3-9
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