Mobile marketing. Mobile technologies - revolution in marketing, communications and advertising
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The book "Mobile Marketing" is designed for both professionals and beginners - a simple language and analysis of examples from practice will allow even those who are first taken to work, quickly understand the subject. Daniel Rowls talks about the principles of working in a mobile environment: how to correctly design an application or a mobile website, how to attract customers from social networks and plan an email distribution. Analyzing the technology of close field communication (NFC) and QR codes, the author reflects on the possibilities of virtual and supplemented reality - rapidly gaining popularity of advanced marketing tools.
The book is addressed to entrepreneurs, marketers and everyone who is interested in e -commerce and advertising
The book is addressed to entrepreneurs, marketers and everyone who is interested in e -commerce and advertising
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-6040010-1-1
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