Mmarketing 4.0. U -turn from traditional to digital. Internet promotion technologies
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The digital world changes everything: from the channels of communication to the mechanic and the principles of interaction with the client.
The business becomes more transparent, and customers are loyal. But their trust is increasingly difficult to win.
We constantly communicate in messengers, read the reviews of civilian journalists on Twitter, discuss everything on Facebook, and Big Data helps companies create increasingly personalized products and services.
In the world of such strong connections, we want companies to speak with us in the language of values, not trade offers. Therefore, the main thing that the business should learn today is the concern for the client.
Experts of the host consulting on Digital transformation MarkPlus, Inc. They tell how to properly use technologies to build truly strong ties with the client
The business becomes more transparent, and customers are loyal. But their trust is increasingly difficult to win.
We constantly communicate in messengers, read the reviews of civilian journalists on Twitter, discuss everything on Facebook, and Big Data helps companies create increasingly personalized products and services.
In the world of such strong connections, we want companies to speak with us in the language of values, not trade offers. Therefore, the main thing that the business should learn today is the concern for the client.
Experts of the host consulting on Digital transformation MarkPlus, Inc. They tell how to properly use technologies to build truly strong ties with the client
Author:
Author:Kartajia Herman, Netiawan Iven, Kotler Philip
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:12+
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