Merchandising. Effective management in retail trade
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Merchandising is a system of measures held in the Micromir of the store and aimed at making customers conveniently, pleasant and profitable to make a purchase.
The authors examine in detail the three -level system of merchandising: the appearance of the store, the organization of the internal space of the trading floor and the layout of the goods on the shelves. As a specific practical material, recommendations for products, household appliances, clothes, household goods and bookstores are given.
The publication is addressed to merchandisers, as well as store owners and managers and employees of any level responsible for managing the assortment
The authors examine in detail the three -level system of merchandising: the appearance of the store, the organization of the internal space of the trading floor and the layout of the goods on the shelves. As a specific practical material, recommendations for products, household appliances, clothes, household goods and bookstores are given.
The publication is addressed to merchandisers, as well as store owners and managers and employees of any level responsible for managing the assortment
Author:
Author:Krok Gulfira Gandalibovna, Sysoeva Svetlana Vladislavovna
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Retail trade
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-4461-1817-5
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