Men"s brands. Creation and promotion of goods for strong sex

Modern men pay more attention to their appearance and are much more willing to go shopping than ever in history. What does men "cling, what marketing and advertising strategies provide success in the male product market? What becomes a decisive factor when choosing a fountain pen, tie, household appliances, car, restaurant, hotel? On the example of one day in the life of a modern man, Tangaite studies the marketing strategies of such well -known brands as Gillette, Gucci, Savile Row, Dunhill, Habitat, BMW, Hummer, GQ, Esquire, Apple, Guinness and Jackk Daniel`s. The book is fascinating and at the same time practical. It shows exactly how advertising penetrates the everyday world of a man, and reveals leverage of the impact on the decision to buy a product. The book is focused on managers, specialists in the field of advertising and marketing, as well as developers of new types of products