Memes. A scientific look at the phenomenon of pop culture that has taken over the world

Everyone loves memes. If you do not scroll the news feed in social networks in the search for fresh memes, then you will definitely get them from friends and relatives in messengers or learn about them from colleagues. Do you think that memes have appeared recently, with the introduction of Internet technologies into our lives? And what do you say if you find out that memes existed before and are the field of scientific knowledge, specialists in which they are studying memes and their influence on our life - mememetics? The author of this book, a journalist, a popularizer of Memetics and the largest researcher of memes in Russia, Ivan Kuznetsov knows about this seemingly frivolous subject everything. Find out from this book how information becomes a meme why memes have such power over our mind and why there are so many atheists among memorial scientists. Read how memes are used in various fields - from political races to fraudulent schemes. Find out the history of the origin of the strangest and unusual memes of the last decades. And be sure to share this book with a friend, because this is also a meme!