Media relations at 100% or the art of managing relationships with the press and social networks
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The book discusses the main aspects of organizing editorial messages in the press, Internet, on radio and television, on social networks. On the basis of domestic and foreign experience, the author explains in detail and popularly what and how to do an employee of the company or press service in order to achieve the coverage of his organization in the media and social networks. Much attention is paid to the functioning of the media, social networks, as well as the organization of information occasion, the creation of materials for publication, the dissemination of information among journalists, bloggers, the choice of specialists, the organization and evaluation of work with the press and social networks.
The book is designed for existing specialists in the Medirileyshnes, as well as PR industry workers. In addition, the book is of interest to students and teachers of disciplines related to PR activity
The book is designed for existing specialists in the Medirileyshnes, as well as PR industry workers. In addition, the book is of interest to students and teachers of disciplines related to PR activity
Author:
Author:Nazaykin Alexander Nikolaevich
Cover:
Cover:Soft
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-91359-402-0
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