Marketing. Tutorial
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The theoretical foundations of the organization marketing are described, the elements of the marketing complex are described. Tools of increasing the competitiveness of goods and services, the principles of management of brands of the organization, traditional and innovative means of marketing communications are considered. Marketing market technologies are described.
The manual contains practical tasks and control questions on each topic.
corresponds to the Federal State Educational Standard of the Last generation.
For students of secondary vocational education studying in the specialties "Economics and Accounting (by industry)," Commerce (by industry), "Seller, Controller Cassier"
The manual contains practical tasks and control questions on each topic.
corresponds to the Federal State Educational Standard of the Last generation.
For students of secondary vocational education studying in the specialties "Economics and Accounting (by industry)," Commerce (by industry), "Seller, Controller Cassier"
Author:
Author:Захарова Инна Владимировна
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Science & Math
Paper:
Paper:Offset
ISBN:
ISBN:978-5-406-10761-4
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