Marketing. Tutorial
Please sign in so that we can notify you about a reply
The training manual reveals the key aspects of marketing activities. Much attention is paid to the issues of evaluating the marketing environment, research and market segmentation, consumer behavior, and operational marketing. In addition to control issues and tests, problem situations based on the actual experience of Russian companies are presented.
The textbook meets state educational standards in the areas of training "Economics", "Management", "Trade" (bachelor"s level) The book is intended for bachelor students, and it can also be useful to students of additional education programs, managers and owners of enterprises
The textbook meets state educational standards in the areas of training "Economics", "Management", "Trade" (bachelor"s level) The book is intended for bachelor students, and it can also be useful to students of additional education programs, managers and owners of enterprises
Author:
Author:Gabinskaya O. S. , Dmitrieva N. V.
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:offset
Series:
Series: Higher Education
ISBN:
ISBN:978-5-369-01775-3
No reviews found