Marketing thinking

Marketing thinking needs a client-marketer at least a musician needs a musical hearing. Without it, the marketer turns into a robot playing in "cauldrons" schemes-toy. Marketing thinking is the soul of creative customer focus, because this is the thinking "from the client."
This book will tell you how to develop such thinking and then put it into practice, successfully working not with megagans, but megamods! It is based on decades of the practical experience of its author in Russia and beyond. The first edition of this book was also published in the United States.
Second edition. The book is substantially rethought and revised by the author, taking into account the accumulated experience and comments of practitioners who got acquainted with the manuscript. It has become more oriented to practice: several purely practical sections have been added, dozens of cases illustrating the creative possibilities of marketing thinking, etc. were inserted. And the polemic topics, interesting to mainly academicians, were transferred to applications.
For whom this book is. It is addressed not so much to theorists as to practices. Those who have real responsible problems in business every day