Marketing: Textbook
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"The textbook sets out the theoretical and methodological foundations of the organization of marketing as a modern concept of entrepreneurship. It highlights commodity and pricing policy, marketing solutions in the sales system, and organizing communicative processes. Particular attention is paid to the management of marketing activities, information support of marketing solutions, market segmentation and product positioning. Control questions and practical tasks are given to each module. For students and graduate students of economic universities studying in the direction of training "" Economics" "."
Author:
Author:Tsakhaev R.K., Murtuzalieva T.V.
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:offset
ISBN:
ISBN:978-5-394-04350-5
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